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ORGANIC MOTION AND INTERNATIONAL DIGITAL MEDIA & ARTS ASSOCIATION (IDMAA) LAUNCH STUDENT ANIMATION CONTEST

Winning Student to Receive Academic Internship; Winning Programs to Gain Full Access to Markerless Motion Capture Facility

Organic Motion, the leading innovator of computer vision and advanced motion capture systems, in cooperation with the International Digital Media & Arts Association (iDMAa), today announce a new Student Animation Competition for iDMAa member programs. The contest provides the next generation of digital content creators with access to the industry’s most advanced markerless motion capture technology. The challenge offered by Organic Motion is to test the creativity of students by enabling them to build innovative interactive applications based on the company’s rich motion data and unique ability to understand human motion.

“Organic Motion’s technology gives our members a one-of-a-kind opportunity for the most hands-on experience. This contest will surely help to inspire students and faculty across the country to produce a wide variety of new interactive games and applications,” says Ray Steele, Executive Director of iDMAa. “We’re proud to partner with a company that values the development of life-long intellectual skills to enable our students to become leaders in new media content creation and to help build the next generation of human computer interfaces.”

Organic Motion’s technology dramatically increases a computer's ability to “see” and understand human motion to generate highly accurate 3D tracking data in real-time, without using bodysuits or markers. Leveraging data from Organic Motion’s Stage™ system, students may enter to create applications in a number of categories, including serious gaming, interactive game design, virtual worlds, animated shorts, etc. Participants who register for the contest will receive Organic Motion’s proprietary Software Development Kit (SDK) with pre-recorded data samples. Contestants will also receive live online system time, where they can direct the movements they would like Organic Motion staff to capture.

“We know that tomorrow’s animators and developers will create the latest and greatest in cutting-edge programs, interactive campaigns, and 3D animation. By working with iDMAa members, we expect to showcase what’s on the next horizon for the industry,” says Andrew Tschesnok, CEO of Organic Motion. “We’re excited to see how innovative the students can be, and we’re also looking to give these students a unique digital design challenge that will help them compete for jobs in today’s aggressive marketplace.”

The winning academic program will be granted a full-day of use of Organic Motion’s studios. Additionally, a paid summer internship at Organic Motion’s office in New York City will be granted to the winning student. The top works will also be shown at trade shows in which Organic Motion exhibits in 2010, as well as iDMAa’s 2011 conference in Vancouver, Canada.

All entries must be received by midnight on May 30, 2010. The winners will be determined by a panel of judges, consisting of iDMAa Board of Directors and industry experts. Voting will be open from July 1 through July 15, 2010 and will be announced on July 28, 2010.

Additional details including directions for submissions, and Terms of Participation, can be found at www.OrganicMotion.com as of November 20, 2009.

About Organic Motion, Inc.

Organic Motion, Inc. is a leading computer vision software company and maker of highly advanced markerless motion capture systems. For additional information, please visit www.organicmotion.com.

Organic Motion, STAGE, BioSTAGE and OpenSTAGE are trademarks of Organic Motion, Inc. in the USA.

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